It’s hard to talk about the motorcycle industry in 2017 without talking about Indian Motorcycles. Sales for the Polaris-owned brand have been soaring with double-digit growth while another American cruiser brand which will remain nameless is struggling. Motorcycle sales in the States are down overall but that hasn’t stopped Indian from growing its market share in big bikes from three percent to ten percent in just one year. The boys in Milwaukee still have a comfortable lead in the segment, but the gap is closing faster than anyone could have predicted.
So what’s the secret? What’s the special sauce behind Indian’s success? We reached out to Indian’s marketing director Reid Wilson to find out.
“There are a variety of factors that we believe have played a role in our ability to outperform the industry throughout 2017, no less of which is ……….. READ MORE