MARYVILLE, Tenn. (WVLT) — On February 1, Smoky Mountain Harley-Davidson said they received a call from Harley-Davidson President and CEO Matt Levatich that served to inform the dealership they had been named the number one dealership in the country by the Bar and Shield Awards within corporate Harley-Davidson
The award was given based on combined revenue, sales, customer satisfaction, individual department performance, employee performance and other categories that were placed into a points system that tiered every dealership in the country. This year, Smoky Mountain Harley-Davidson came up big and won the honor of being at the top of the list.
When the announcement came in, Smoky Mountain Harley-Davidson owner Scott Maddux was surrounded by his team, and they erupted into cheers as they received the news.
“While the number one recognition is something we are excited to achieve, the mission to be the best is nothing new to this team,” Maddux said in a statement. “In September, I learned that we were in the running for Harley-Davidson’s Platinum Status (top six dealerships in the nation). Once the SMH-D team got wind we were in the running, they made up their minds to finish number one. Big thanks to everyone involved: family, friends, customers, new riders and especially my SMH-D family.”